The Proximity Report displays collaborative performance for top ranked paid and organic keywords.

To view and mange the proximity report, follow the steps given below.

  1. Navigate to Proximity Report option in the Main Navigation Menu.

The Proximity Report page will be displayed.

It has the following fields:

Field Name

Description

Example Value

Keyword

This refers to the mined keyword that offers opportunity for improvement.

acme

Match Type

This refers to the type of match of keywords. It can have one of four match types. These include broad match, phrase match, exact match and negative match.

Broad

Organic Rank

This refers to the rank achieved through organic keyword.

1

PPC Rank

This refers to the rank achieved through PPC.

2.40

CPC

This refers to the Cost Per Click (CPC) or the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

$0.05 

Media Spend

This refers to the amount spent on media ads.

$14,186.69 

PPC Impressions

This refers to the number of impressions made through PPC.

787206 

PPC Visits

This refers to the number of visits made by PPC.

314229 

Paid Conversations

 

10,782 

Paid Trails

 

0 

PPC Revenue

This refers to the revenue generated from the PPC ad campaigns.

$299,339.51 

Organic Visits

This refers to the number of views made by one or more visitors based on organic search.

409872 

Organic Trails

 

0

Organic Conversations

 

16,643 

Revenue

It refers to the profit received by the company over a period of time after all the deductions.

$729,100.00 

Demand

This refers to the number of searches made for a particular search keyword. It shows how many searchers used that keyword in total in the search engines.

174350


2, 3 To compare the results for a period, select the starting date period from the End Date Compare calendar and the ending date period from the Compare calendar.

4. Select the proximity report type from the Brand drop down list. The available options are Branded and Non Branded.

5. Select the organic rank from the Organic Rank drop down list.

6. Select the paid rank type from the Paid Rank drop down list.


The results of Proximity Report based on the filters applied, will be displayed.