The Rank Analysis section allows you to check the search engine position ranking for any keyword in the major search engines and get an advanced report including related keywords and spell check. Rank Analysis identifies how well your keywords are positioned in the search engines.

 To view and manage rank analysis, follow the steps given below.


  1. Navigate to Rank Analysis option in the Main Navigation Menu.

  2. The Rank Analysis page will be displayed.

The results of Rank Analysis based on the filters applied, will be displayed.

It has the following fields:


Field Name

Description

Example Value

Priority properties

Name

 

Opportunity

Key word

This refers to the keyword that helped in searching the desired website.

1,700

 

PLP rank

This refers to the ranking of the PLP in the search engine based on the specific keyword search.

0

Rank Performance

 

1-3

Refers to the rank performance of keywords.

 

218

4-10

 

99

11-20

 

55

21-30

 

37

NR

 

1,300

Google Demand

Local

This refers to the number of local searches made for a particular search keyword. It shows how many searchers used that keyword in total in the search engines.

48,916

Performance metrics

 

Traffic

This refers to the number of traffic based on the particular keyword.

612

Conversions

It refers to the sale of a product to a consumer whose interest sparked by clicking the advertisement/keyword.

0

Revenue

It refers to the profit received by the company over a period of time after all the deductions.

$0.00


2. Select the type of classification that you wish to apply, from the Classification drop down list. The available options are Keyword Priority, Keyword Category and Line of Business.

 

3. Select the ending date period from the End Date drop down list.