Purpose:  PLP Monitoring was implemented to allow you to quickly review which page is ranking for your specific keyword.  The acronym PLP means "Preferred Landing Page" which is exactly that - for each keyword - what is the perfect page to rank? 


This tool shows what is or is not ranking based on different criteria.  This is one of the key functions of the application.  


To view and manage your PLP's follow the steps given below.


1. Navigate to Analysis-> PLP Monitoring option in the Main Navigation Menu. The PLP Monitoring page will be displayed.


The results of PLP Monitoring based on the filters applied, will be displayed. It has the following fields:

Field Name

Description

Example Value

Keyword

This refers to the keyword that helped in searching the desired website.

Vodka

Preferred Landing Page

This refers to the assigned landing page that represents the best page to be presented to a searcher.

No PLP Assigned

PLP Rank

This refers to the ranking of the PLP in the search engine based on the specific keyword search.

10 - the rank of the PLP if ranking

NR - means the page is not ranking

Best Organic Page

http://www.absolut.com/en/

Best Organic Rank

This refers to the rank achieved through best organic keyword.

2

Demand

This refers to the number of searches made for a particular search keyword. It shows how many searchers used that keyword in total in the search engines.

22,625


1. Select the type of analysis from the Analysis drop down list. The available types are No PLP in Top 10, PLP Rank between 11 to 15, PLP Rank within Top 10 and Non-PLP Ranking in Top 10.

· No 

PLP in Top 10 - This analysis shows us which of our most important keywords do not have their optimal page ranking. We focus on keywords that are in the Tier 1 classification and find all words were the PLP is not currently ranking in the top 10 positions.


 PLP Ranking 11 – 15 -This analysis we focus on keywords that are in the Tier 1 classification and find all words were the PLP is is currently ranking in the 11 to 15 potions of the search engine. This is the top of page 2. The idea is these are low hanging fruit that often needs minor adjustments to get them to page 1. This is a great report to use to find quick opportunities for improvement.


 Non-PLP Ranking Top 10 - This report focuses on identifying keywords where some page other than the PLP is ranking in the Top 10 positions. This is a great report to use to find pages that are ranking that should not be ranking or often better PLP’s.


 PLP in Top 10 - This analysis is the opposite of Analysis 1 where this time we should which of the keywords are in the top 10. This analysis shows us which of our most important keywords which do their have their optimal page ranking but can also see if there is another page ranking higher.


2. Select the order of precedence from the Priority drop down list.

3. Select the period for which you wish to analyze, from the Period drop down list. The available options are Weekly, 4 Weeks and 12 Weeks.

4. Click the Update button.